Minimal // 最小限

January 1, 2017

“You’re not your job. You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your fucking khakis.”

I’m re-watching snippets of Fight Club in an attempt to remind myself that consumerism ain’t everything and that humanity means more. I love season, don’t gemme wrong. Hit me up with sunset sessions, a fresh pair of reflective sunnies and dank beats in a club with a sound system that’s crisper than a pringle.  I’ll take it all. What I can’t take (but have to because thanks advertising) is the idea that season means more. And more for less. Or more for more. moar. ugh.

Black Friday kicked it off this year and tbh I couldn’t help but cringe reading captions like “the most exciting day of the year.” Come. On. I refuse to believe that the general population found 2 for 1 deals more exciting than the US election. I mean we’re talking R2 off products that have probably had their price increased for a month prior to Black Friday and are now retailing at an accurate “low” price. That said, as a middle-class-white-privs-human I am thankful for the fact that I can play the unaffected bystander role in the drama that is consumer holidays. Why? Because I’d rather not be stampeded to get “R1.49 off.” Dafuq humans?! Why put anyone from any class (esp the lower class who are already struggling the struggle) in the position of calculated-desperation that is a Black Friday/Pre-Christmas-credit-card trolley dash. Which brings me to my next point – Christmas.

S/O to a soft drink for inventing a fat white man who’s got everyone freaking out about gifts they don’t need for a religion they probably don’t practice on a random day in December? I don’t get it. Family time I get it. I love it. But an extra paycheck to buy your second-cousin’s-second-cousin-thrice-removed a christmas present – srsly?! Feed a homeless person, invest in a short course or take a family holiday.

Society’s got us buying mass produced products made to be thrown out and replaced at a regular rate. We’re wearing and using said products to further construct (or escape) white noise lives.

*turns TV off*

2017 has just started and my singular nu year nu me resolution is to buy less and live with less. A recent game of Monopoly (which I failed at dismally because I wanted nothing to do with the capitalist venture that was Eloff street) had me really realising that consumerism is the system and it will be the system evermore. I mean, you’d think after studying politics and having been in the working world for 3 years this would have hit home already – but alas, I’ve been bobbing between denial and opposition. So in light of the Monopoly metaphor I saw how an anti-establishment and f*ck-you-capitalist outlook could really land you moving between exorbitant rental rates, jail, fines, taxes and an occasional lucky break in the form of a chance. The trick to making it past Go! and collecting R200? Figure out how to get the system to work best for you. That doesn’t mean buying up every colour on the board. It means being selective. I’m not out to win the consumerism game. I’m out to live it moderately and morally – make less noise and add more value. My personal solve?


“The things you own end up owning you. It’s only after you lose everything that you’re free to do anything.” – Chuck Palahnuik

Stay woke out there x


Photography: Ashiq Johnson
Dress: Fortune

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